New Arrivals

294 products

294 products

Be the first to discover the latest Korean skincare and beauty launches. We regularly add new brands, products, and formulations — so you're always ahead of the K-beauty curve. Fresh drops, updated regularly.

01 Pampas Garden
ROM&ND Better Than Palette 6g #01 Pampas Garden
ROM&ND
$130.00
03 Rosebud Garden
ROM&ND Better Than Palette 6g #03 Rosebud Garden
ROM&ND
$130.00
#15 Pecan Brew #14 Dear Apple #13 Scotch Nude #12 Veled Rose +2
ROM&ND Glasting Melting Balm 3.5g
ROM&ND
$84.00
ROM&ND Back Me Tone Up Sun Cushion
ROM&ND
$125.00
#25 Nerd Pink #24 Fade Red #23 Vintage Taupe #22 Grain Nude
ROM&ND Zero Velvet Tint Vintage Filter Series 5.5g
ROM&ND
$85.00
#6 Deep Soul #5 Witty #4 Burnt Heart
ROM&ND Zero Velvet Tint Original Series 5.5g
ROM&ND
$75.00
#8 Rose Stream #5 Rose Splash #4 Vintage Ocean #3 Brick River +1
ROM&ND Glasting Water Tint 4g
ROM&ND
$75.00
#11 Fuchsia Vibe #10 Fudge Red #9 Corral Jublee #8 Currant Jam +7
ROM&ND Blur Fudge Tint 5g
ROM&ND
$79.00
One Thing
One Thing Cica Soothing Mask 25ml*5pcs
One Thing
$108.00
One Thing
One Thing Houttuynia Cordata Clarifying Facial Cleanser 150ml
One Thing
$110.00
One Thing
One Thing Centella Asiatica Serum 80ml
One Thing
$110.00
One Thing 1% Oligo Hyaluronic Acid 150ml
One Thing
$92.00
One Thing
One Thing Galactomyces Ferment Filtrate 150ml
One Thing
$98.00
One Thing
One Thing Cica Peeling Toner Pad 180g/65pcs
One Thing
$120.00
One Thing
One Thing Centella Asiatica Extract 150ml
One Thing
$95.00
Illiyoon Ceramide Ato Soothing Gel 175ml
Illiyoon
$120.00
Illiyoon Ultra Repair Intensive Care Cream 200ml
Illiyoon
$93.00
Illiyoon Ultra Repair Lotion 350ml
Illiyoon
$110.00
Illiyoon Stretch Mark Cream 200ml
Illiyoon
$139.00
Illiyoon Probiotics Skin Barrier Gentle Cleanser 300ml
Illiyoon
$118.00
Illiyoon Hyaluronic Moisture Cream 100ml
Illiyoon
$70.00
Illiyoon Ceramide Unscented Vegan Handcream 50ml
Illiyoon
$65.00
Etude House SoonJung pH 5.5 Relief Toner 350ml
Etude House
$100.00
Etude House Moistfull Collagen Cream 75ml
Etude House
$115.00
Etude House SoonJung 2x Barrier Intensive Cream 60ml
Etude House
$89.00
P03 Light Vanilla Neutral Vanilla N03 Sand N05
Etude House Big Cover Skin Fit Concealer PRO
Etude House
$60.00
01 Black 03 Brown 02 Gray
Etude House Oh My Line
Etude House
$37.00
Lively Red Clear Berry Coral Rose Milk Caramel +1
Etude House Fixing Tint Bar
Etude House
$65.00
Analog Rose Vintage Red Mellow Peach Ginger Milktea +9
Etude House Fixing Tint
Etude House
$75.00
Illuminator
Etude House Contour Powder 10g -03 Illuminator
Etude House
$125.00
Creator
Etude House Contour Powder 10g -01 Creator
Etude House
$125.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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