New Arrivals

294 products

294 products

Be the first to discover the latest Korean skincare and beauty launches. We regularly add new brands, products, and formulations — so you're always ahead of the K-beauty curve. Fresh drops, updated regularly.

Anua NIACINAMIDE 10% + TXA 4% DARK SPOT CORRECTING SERUM 30ml
ANUA
$90.00
Anua PDRN Hyaluronic Capsule 100 Serum 30ml
ANUA
$90.00
Anua HEARTLEAF SUCCINIC MOISTURE CLEANSING FOAM 150ml
ANUA
$85.00
Anua RICE 70 GLOW MILKY TONER 250ml
ANUA
$85.00
Cell Fusion C Cica Flex Cream 55ml
CELL FUSION C
$60.00
Anua Birch 70 Moisture Boosting Serum 30ml
ANUA
$105.00
Anua HEARTLEAF QUERCETINOL PORE DEEP CLEANSING FOAM 150ML
ANUA
$69.00
VT COSMETIC PDRN Cream 100 50ml
VT COSMETICS
$130.00
VT COSMETIC PDRN Glow Ampoule 100ml
VT COSMETICS
$125.00
Anua AZELAIC HYALURON SOOTHING SERUM 30ML
ANUA
$95.00
Cell Fusion C Advanced Clear Sunscreen 100 SPF50+/PA++++ 50ml
CELL FUSION C
$75.00
Cell Fusion C Aquatica Stick Sunscreen 100 SPF50+/PA++++ 19g
CELL FUSION C
$75.00
Cell Fusion C Stick Sun Screen 100 SPF50+/PA+++ 15g
CELL FUSION C
$70.00
Cell Fusion C Toning Sunscreen 100 SPF50+/PA++++ 50ml
CELL FUSION C
$75.00
Cell FusionC Aquatica UV Defense Sunscreen OTC 50ml
CELL FUSION C
$75.00
Cell Fusion C Laser UV Defense Sunscreen OTC 50ml
CELL FUSION C
$75.00
BBIA Ready To Wear Nail Color 2
BBIA
$48.00
Cell Fusion C Glass Skin Collagen Mask 35g*5ea
CELL FUSION C
$25.00
ROMAND Better Than Cheek 4g # C04 Pear Chip
ROM&ND
$150.00
ROM&ND Better Than Cheek 4g # C03 Fig Chip
ROM&ND
$150.00
ROM&ND Better Than Cheek 4g # C02 Blueberry Chip
ROM&ND
$150.00
ROM&ND Better Than Cheek 4g # C01 Peach Chip
ROM&ND
$150.00
ROM&ND Better Than Cheek 4g # W03 Apricot Milk
ROM&ND
$150.00
ROM&ND Better Than Cheek 4g # W02 Strawberry Milk
ROM&ND
$150.00
ROM&ND Better Than Cheek 4g # W01 Odi Milk
ROM&ND
$150.00
ROM&ND Better Than Cheek 4g # N02 Vine Nude
ROM&ND
$150.00
ROM&ND Better Than Cheek 4g # N01 Nutty Nude
ROM&ND
$150.00
ROM&ND Better than Cheek 4g #B03 Black Balm
ROM&ND
$150.00
ROM&ND Better than cheek 4g #B02 Berry Dawn
ROM&ND
$150.00
ROM&ND Better Than Cheek 4g #B01 Ginger Night
ROM&ND
$150.00
ROM&ND Better Than Cheek 4g #S01 Mango Chip
ROM&ND
$150.00
Cell Fusion C Moisture Oxygen 80ml
CELL FUSION C
$54.00
Cell Fusion C Melting Cleansing Foam 130ml
CELL FUSION C
$55.00
Cell Fusion C Glass Skin Serum 30ml
CELL FUSION C
$76.00
Cell Fusion C Toning C Vita Shot Ampoule 20g
CELL FUSION C
$54.00
Cell Fusion C First Cure Serum 50ml
CELL FUSION C
$56.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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