New Arrivals

294 products

294 products

Be the first to discover the latest Korean skincare and beauty launches. We regularly add new brands, products, and formulations — so you're always ahead of the K-beauty curve. Fresh drops, updated regularly.

Cosrx AC Collection Calming Liquid Mild 125ml
709177-59
$107.00
Cosrx Hydrium Watery Toner 280ml
Cosrx
$109.00
Cosrx Low pH Good Night Soft Peeling Gel 120ml
Cosrx
$39.99
Cosrx Advanced Snail Hydrogel Eye Patch 60ea
Cosrx
$89.00
Cosrx Refresh AHA BHA Vitamin C Daily Cream 50ml
Cosrx
$19.00
Cosrx Refresh AHA BHA Vitamin C Booster Serum 30ml
Cosrx
$85.00
Cosrx PURE FIT CICA CALMING TRUE SHEET MASK 1ea 21g
Cosrx
$15.00
Cosrx The Hyaluronic Acid 3 Serum 20ml
Cosrx
$55.00
Cosrx The Vitamin C 23 serum 20ml
Cosrx
$89.00
Cosrx The Vitamin C 13 Serum 20ml
Cosrx
$89.00
Cosrx Aloe 54.2 Aqua Tone-up Sunscreen 50ml
Cosrx
$63.00
Cosrx Clear fit Master Patch
Cosrx
$15.00
Cosrx The Niacinamide 15 Serum 20ml
Cosrx
$68.55
Cosrx The Retinol 0.5 Oil 20ml
Cosrx
$65.00
Cosrx The Retinol 0.1 Cream 20ml
Cosrx
$72.00
Cosrx Full Fit Propolis Synergy Toner 280ml
Cosrx
$79.00
Cosrx Acne Pimple Master Patch 24ea
Cosrx
$15.00
Cosrx Hyaluronic Acid Power Essence 100ml
Cosrx
$78.00
Cosrx AC Collection Ultimate Spot Cream 30g
Cosrx
$63.00
Cosrx Two in One Poreless Power Liquid 100ml
Cosrx
$85.10
Cosrx AHA 7 Whitehead Power Liquid 100ml
Cosrx
$76.15
Cosrx Advanced Snail Peptide Eye Cream 25ml
Cosrx
$68.55
Cosrx Aloe Soothing Sun Cream SPF50+ PA+++ 50ml
Cosrx
$74.00
Cosrx Hyaluronic Acid Intensive Cream 100ml
Cosrx
$79.55
Cosrx Centella Blemish Cream 30ml
Cosrx
$80.15
Cosrx Ultimate Nourishing Rice Overnight Spa Mask 60ml
Cosrx
$89.50
Cosrx Advanced Snail 92 All In One Cream 100ml
Cosrx
$69.00
Cosrx Pure Fit Cica Cream Intense 50ml
Cosrx
$85.55
Cosrx Pure Fit Cica Cream 50ml
Cosrx
$63.45
Cosrx Full Fit Propolis Light Cream 65ml
Cosrx
$72.31
Cosrx Hydrium Green Tea Aqua Soothing Gel Cream 50ml
Cosrx
$83.00
Cosrx Hydrium Moisture Power Enriched Cream 50ml
Cosrx
$87.55
Cosrx Hydrium Triple Hyaluronic Moisture Ampoule 40ml
Cosrx
$81.80
Cosrx Hydrium Centella Aqua Soothing Ampoule 40ml
Cosrx
$86.45
Cosrx Full fit Propolis Light Ampoule 30ml
Cosrx
$76.40
Cosrx Galactomyces 95 Tone Balancing Essence 100ml
Cosrx
$85.45
Cosrx Advanced Snail 96 Mucin Power Essence 100ml
Cosrx
$72.25
Cosrx Pure Fit Cica Serum 30ml
Cosrx
$87.00
Cosrx Pure Fit Cica Toner 150ml
Cosrx
$93.00
Cosrx AHA/BHA Clarifying Treatment Toner 150ml
Cosrx
$82.15

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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