ETUDE HOUSE

ETUDE HOUSE

47 products
47 products

Etude House is one of Korea’s most iconic beauty brands — playful, feminine, and packed with innovation. Known for their beloved Soon Jung sensitive skin line and trend-led makeup, Etude House brings a touch of K-beauty magic to every step of your routine.

Etude House AC Clean Up Cleansing Foam 150ml
Etude House
$57.00
Etude House AC Clean Up Facial Fluid 180ml
Etude House
$59.00
Etude House AC Clean Up Pink Powder Spot 15ml
Etude House
$115.00
Etude House Baking Powder B.B Deep Cleansing Foam 160ml
Etude House
$67.00
Analog Rose Vintage Red Mellow Peach Ginger Milktea +9
Etude House Fixing Tint
Etude House
$75.00
Lively Red Clear Berry Coral Rose Milk Caramel +1
Etude House Fixing Tint Bar
Etude House
$65.00
01 Black 03 Brown 02 Gray
Etude House Oh My Line
Etude House
$37.00
Soft Deep Brown Natural Light Brown
Etude House 2X Tinting Eyeliner
Etude House
$76.00
P03 Light Vanilla Neutral Vanilla N03 Sand N05
Etude House Big Cover Skin Fit Concealer PRO
Etude House
$60.00
01 White 03 Pink 04 Gold
Etude House Tear Eye Liner
Etude House
$55.00
Creator
Etude House Contour Powder 10g -01 Creator
Etude House
$125.00
Illuminator
Etude House Contour Powder 10g -03 Illuminator
Etude House
$125.00
01 Grey 02 Grey Brown 03 Dark Brown 04 Peanut Brown
Etude House The Real Eyebrow Auto Pencil
Etude House
$65.00
03 Grey Brown 01 Black 02 Brown
Etude House Curl Fix Mascara 8g
Etude House
$75.00
Etude House Glow On Base Hydra 30ml
Etude House
$159.00
Etude House Glow On Base Oil Volume 30ml
Etude House
$159.00
Etude House Face Blur 35g #Smoothing
Etude House
$100.00
Etude House SoonJung pH 5.5 Relief Toner 350ml
Etude House
$100.00
Etude House SoonJung Hydro Barrier Cream 130ml (21AD)
Etude House
$97.00
Etude House SoonJung Mask Panthensoside 10 sheets
Etude House
$92.00
Etude House Soonjung Director's Moisture Sun Cream 50ml
Etude House
$98.00
Etude House Moistfull Collagen Facial Toner 200ml
Etude House
$97.00
Etude House SoonJung 10-Panthensoside Cica Balm 50ml
Etude House
$110.00
Etude House Moistfull Collagen Cleansing Foam 150ml
Etude House
$97.00
Etude House Moistfull Collagen Essence 80ml
Etude House
$137.00
Etude House Moistfull Collagen Emulsion 180ml
Etude House
$78.00
Etude House Moistfull Collagen Eye Cream 28ml
Etude House
$23.00
Etude House Moistfull Collagen Cream 75ml
Etude House
$115.00
Etude House SoonJung 10 Free Moist Emulsion 130ml
Etude House
$87.00
Etude House SoonJung 2x Barrier Intensive Cream 60ml
Etude House
$89.00
Beige
Etude House Double Lasting Foundation 30g -No.21W1 Beige
Etude House
$135.00
Amber
Etude House Double Lasting Foundation 30g -No.27N1 Amber
Etude House
$135.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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