BBIA
7 products
7 products

BBIA is a trendy Korean makeup brand celebrated for its innovative formulas and on-trend shades. A favourite among K-pop idols and beauty enthusiasts alike, BBIA delivers high-performance colour cosmetics — from lip products to eye makeup — that are as fun to wear as they are effective.

VIN CHAUD CINNAMON MAUVE VINTAGE +1
BBIA Glow Lip Tint
BBIA
from $57.00
Fig Coral Lavender Apricot +2
BBIA Downy Cheek
BBIA
$59.00
07 Ginger 08 Earl Grey 09 Meri Gold 10 Cream Rose +4
BBIA Last Powder Lipstick 3.5g TEA SERIES
BBIA
$45.00
06 Just Feel 05 Just Try 04 Just Forget 03 Just Smile +2
BBIA Last Powder Lipstick 3.5g SIXTH SENSE SERIES
BBIA
$50.00
Mood Blush Nude Blush
BBIA Ready To Wear Eye Palette
BBIA
$65.00
BBIA Ready To Wear Nail Color 2
BBIA
$48.00
NC01 Top Coat
BBIA Ready To Wear Nail Color - NC01 Top Coat
BBIA
$38.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

Recently viewed