New Arrivals

294 products

294 products

Be the first to discover the latest Korean skincare and beauty launches. We regularly add new brands, products, and formulations — so you're always ahead of the K-beauty curve. Fresh drops, updated regularly.

Torriden Balanceful Cica Cleansing Gel 200ml
TORRIDEN
$20.00
Torriden DIVE IN Low Molecular Hyaluronic Acid Serum 50ml
TORRIDEN
$22.00
Torriden Solid In Ceramide Lip Essence 11ml
TORRIDEN\
$7.00
Torriden Solid In Ceramide All Day Essence 100ml
TORRIDEN
$26.00
Torriden DIVE IN Low Molecular Hyaluronic Acid Mask Sheet 10ea
TORRIDEN
$30.00
Torriden DIVE IN Low Molecular Hyaluronic Acid Toner 300ml
TORRIDEN
$21.00
Torriden DIVE IN Low Molecular Hyaluronic Acid Cleansing Foam 150ml
TORRIDEN
$15.00
Torriden DIVE IN Low Molecular Hyaluronic Acid Cream 80ml
TORRIDEN
$20.00
Torriden DIVE IN Low Molecular Hyaluronic Acid Soothing Cream 100ml
TORRIDEN
$24.00
ATOPALM Outdoor Sun Stick SPF50+ PA++++ 21g
ATOPALM
$54.00
ATOPALM Zinc Mild Up Sun Cream SPF50+ PA++++ 65g
ATOPALM
$54.00
Tocobo Bio Watery Sun Cream SPF50+ PA++++ 50ml
TOCOBO
$24.00
Tocobo Cotton Soft Sun Stick SPF50+ PA++++ 19g
TOCOBO
$22.00
Skin1004 Hyalu-Cica Silky Fit Sun Stick 20g
SKIN1004
$85.00
Skin1004 Madagascar Centella Soothing Cream 75ml
SKIN1004
$85.05
Skin1004 Pormizing Light Gel Cream 75ml
SKIN1004
$85.00
Skin1004 Probio-Cica Essence Toner 210ml
SKIN1004
$97.67
Skin1004 Probio-Cica Intensive Ampoule 50ml
SKIN1004
$125.00
Skin1004 Probio-Cica Enrich Cream 50ml
SKIN1004
$24.00
Skin1004 Madagascar Centella Hyalu-Cica Water-Fit Sun Serum 50ml
SKIN1004
$99.00
Skin1004 Madagascar Centella Air-Fit Suncream Plus 50ml
SKIN1004
$106.22
Skin1004 Madagascar Centella Cream 75ml
SKIN1004
$95.00
Skin1004 Madagascar Centella Hyalu-Cica Blue Serum 50ml
SKIN1004
$132.00
Skin1004 Madagascar Centella Hyalu-Cica Sleeping Pack 100ml
SKIN1004
$128.56
Skin1004 Madagascar Centella Ampoule 100ml
SKIN1004
$128.00
Skin1004 Madagascar Centella Light Cleansing Oil 200ml
SKIN1004
$135.00
VO1 Volume Black L03 Long Hazel L02 Long Ash L01 Long Black
ROM&ND Han All Fix Mascara 7g
ROM&ND
$60.00
17 Woody Sunset 16 Figrise 15 Nudy Sundown 14 Mauve Moon
ROM&ND Glasting Water Tint #Sunset 4g
ROM&ND
$71.00
08 Cherry Up
ROM&ND Glasting Color Gloss 4g - 08 Cherry Up
ROM&ND
$65.00
07 Spring Fever
ROM&ND Glasting Color Gloss 4g - 07 Spring Fever
ROM&ND
$65.00
06 Deepen Moor
ROM&ND Glasting Color Gloss 4g - 06 Deepen Moor
ROM&ND
$65.00
05 Dim Mauve
ROM&ND Glasting Color Gloss 4g - 05 Dim Mauve
ROM&ND
$65.00
04 Grapy Way
ROM&ND Glasting Color Gloss 4g - 04 Grapy Way
ROM&ND
$65.00
03 Rose Finch
ROM&ND Glasting Color Gloss 4g - 03 Rose Finch
ROM&ND
$75.00
02 Nutty Vague
ROM&ND Glasting Color Gloss 4g - 02 Nutty Vague
ROM&ND
$65.00
01 Peony Ballet
ROM&ND Glasting Color Gloss 4g - 01 Peony Ballet
ROM&ND
$65.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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