New Arrivals

294 products

294 products

Be the first to discover the latest Korean skincare and beauty launches. We regularly add new brands, products, and formulations — so you're always ahead of the K-beauty curve. Fresh drops, updated regularly.

Cosrx Pure Fit Cica Creamy Foam Cleanser 150ml
Cosrx
$65.15
Cosrx Salicylic Acid Daily Gentle Cleanser 150ml
Cosrx
$75.00
Cosrx Low pH Good Morning Gel Cleanser 150ml
Cosrx
$53.55
Cosrx AC Collection Calming Foam Cleanser 150ml
Cosrx
$65.15
Cosrx One Step Original Clear Pad 70pcs
Cosrx
$73.00
Cosrx One Step Green Hero Calming Pad 70pcs
Cosrx
$73.00
Cosrx One Step Moisture Up Pad 70pcs
Cosrx
$73.00
NC01 Top Coat
BBIA Ready To Wear Nail Color - NC01 Top Coat
BBIA
$38.00
07 Ginger 08 Earl Grey 09 Meri Gold 10 Cream Rose +4
BBIA Last Powder Lipstick 3.5g TEA SERIES
BBIA
$45.00
06 Just Feel 05 Just Try 04 Just Forget 03 Just Smile +2
BBIA Last Powder Lipstick 3.5g SIXTH SENSE SERIES
BBIA
$50.00
Mood Blush Nude Blush
BBIA Ready To Wear Eye Palette
BBIA
$65.00
Nude Blush
BBIA Ready To Wear Eye Palette - #1 Nude Blush
BBIA
$20.00
Fig Coral Lavender Apricot +2
BBIA Downy Cheek
BBIA
$59.00
Fig
BBIA Downy Cheek - #6 Downy Fig
BBIA
$9.00
Coral
BBIA Downy Cheek - #5 Downy Coral
BBIA
$8.00
Lavender
BBIA Downy Cheek - #4 Downy Lavender
BBIA
$9.00
Apricot
BBIA Downy Cheek - #3 Downy Apricot
BBIA
$8.00
Peach
BBIA Downy Cheek - #2 Downy Peach
BBIA
$8.00
Pink
BBIA Downy Cheek - #1 Downy Pink
BBIA
$9.00
Sunset Breeze
BBIA Glow Lip Tint 2 - Sunset Breeze
BBIA
$15.00
Cool Breeze
BBIA Glow Lip Tint 2 - Cool Breeze
BBIA
$15.00
Lazy Breeze
BBIA Glow Lip Tint 2 - Lazy Breeze
BBIA
$15.00
Sand Breeze
BBIA Glow Lip Tint 2 - Sand Breeze
BBIA
$15.00
VIN CHAUD CINNAMON MAUVE VINTAGE +1
BBIA Glow Lip Tint
BBIA
from $57.00
CINNAMON
BBIA Glow Lip Tint - CINNAMON
BBIA
$13.50
MAUVE
BBIA Glow Lip Tint - MAUVE
BBIA
$13.50
CHAI
BBIA Glow Lip Tint - CHAI
BBIA
$13.50
Anua RICE ENZYME BRIGHTENING CLEANSING POWDER 40g
ANUA
$60.00
Anua Heartleaf Pore Control Cleansing Oil Mild 200ml
ANUA
$75.00
Anua Birch 70 Moisture Boosting Cream 50ml
ANUA
$65.00
Anua Nano Retinol 0.3% Niacin Renewing Serum 30ml
ANUA
$99.00
Anua HEARTLEAF SUCCINIC MOISTURE CLEANSING FOAM 150ml
ANUA
$45.00
Anua HEARTLEAF SILKY MOISTURE SUNSCREEN 50ml
ANUA
$53.00
Anua PEACH 77 NIACIN ESSENCE TONER 250ml
ANUA
$45.50
Anua HEARTLEAF 70% INTENSE CALMING CREAM 50ml
ANUA
$62.00
Anua HEARTLEAF 80% MOISTURE SOOTHING AMPOULE 30ml
ANUA
$57.00
Anua HEARTLEAF PORE CONTROL CLEANSING OIL 200ml
ANUA
$43.00
Anua Heartleaf 77% Clear Pad 70ea
ANUA
$60.00
Anua Heartleaf 77% Soothing Toner 250ml
ANUA
$45.00
Skin1004 Madagascar Centella Poremizing Clarifying Mask 5ea
SKIN1004
$78.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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