MAKE-UP

78 products

78 products

Explore our curated range of Korean makeup — from glass-skin foundations and cushion compacts to viral lip tints and eye palettes. K-beauty makeup is known for its lightweight formulas, skin-loving ingredients, and trend-forward shades.

Etude House Face Blur 35g #Smoothing
Etude House
$100.00
Etude House Glow On Base Oil Volume 30ml
Etude House
$159.00
Etude House Glow On Base Hydra 30ml
Etude House
$159.00
Amber
Etude House Double Lasting Foundation 30g -No.27N1 Amber
Etude House
$135.00
Beige
Etude House Double Lasting Foundation 30g -No.21W1 Beige
Etude House
$135.00
Creator
Etude House Contour Powder 10g -01 Creator
Etude House
$125.00
Illuminator
Etude House Contour Powder 10g -03 Illuminator
Etude House
$125.00
MAUVE
BBIA Glow Lip Tint - MAUVE
BBIA
$13.50
CINNAMON
BBIA Glow Lip Tint - CINNAMON
BBIA
$13.50
CHAI
BBIA Glow Lip Tint - CHAI
BBIA
$13.50
VIN CHAUD CINNAMON MAUVE VINTAGE +1
BBIA Glow Lip Tint
BBIA
from $57.00
Sand Breeze
BBIA Glow Lip Tint 2 - Sand Breeze
BBIA
$15.00
Lazy Breeze
BBIA Glow Lip Tint 2 - Lazy Breeze
BBIA
$15.00
Cool Breeze
BBIA Glow Lip Tint 2 - Cool Breeze
BBIA
$15.00
Sunset Breeze
BBIA Glow Lip Tint 2 - Sunset Breeze
BBIA
$15.00
Pink
BBIA Downy Cheek - #1 Downy Pink
BBIA
$9.00
Peach
BBIA Downy Cheek - #2 Downy Peach
BBIA
$8.00
Apricot
BBIA Downy Cheek - #3 Downy Apricot
BBIA
$8.00
Lavender
BBIA Downy Cheek - #4 Downy Lavender
BBIA
$9.00
Coral
BBIA Downy Cheek - #5 Downy Coral
BBIA
$8.00
Fig
BBIA Downy Cheek - #6 Downy Fig
BBIA
$9.00
Fig Coral Lavender Apricot +2
BBIA Downy Cheek
BBIA
$59.00
Nude Blush
BBIA Ready To Wear Eye Palette - #1 Nude Blush
BBIA
$20.00
Mood Blush Nude Blush
BBIA Ready To Wear Eye Palette
BBIA
$65.00
06 Just Feel 05 Just Try 04 Just Forget 03 Just Smile +2
BBIA Last Powder Lipstick 3.5g SIXTH SENSE SERIES
BBIA
$50.00
07 Ginger 08 Earl Grey 09 Meri Gold 10 Cream Rose +4
BBIA Last Powder Lipstick 3.5g TEA SERIES
BBIA
$45.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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