Featured Collection

1529 products

1529 products
Aromatica Vitalizing Rosemary Concentrated Essence 100ml
Aromatica
$72.00
Aromatica Reviving Rose Infusion Cream Cleanser 145g
Aromatica
$63.00
Aromatica Tea tree Pore Purifying Clay Mask 120g
Aromatica
$76.00
Aromatica Organic Neroli Brightening Facial Oil 30ml
Aromatica
$76.00
Aromatica Organic Rosehip Oil 30ml
Aromatica
$77.00
Aromatica Tea Tree 53 Blemish Spot 10ml
Aromatica
$53.00
A'pieu Madcassoside Tetrasome CICA Toner 300ml
A'pieu
$60.00
A'pieu Madcassoside Tetrasome CICA Ampoule 50ml
A'pieu
$78.00
A'pieu Madecassoside Tetrasome CICA Cream 50ml
A'pieu
$60.00
A'pieu DEEP CLEAN FOAM CLEANSER [PORE] 130ml
A'pieu
$29.99
130ml
A'pieu DEEP CLEAN FOAM CLEANSER WHIPPING 130ml
A'pieu
$29.99
A'pieu DEEP CLEAN CLEANSING OIL 160ml
A'pieu
$39.00
A'pieu DEEP CLEAN FOAM CLEANSER 130ml
A'pieu
$29.99
A'pieu Mulberry Blemish Clearing Cream 50ml
A'pieu
$58.00
A'pieu MADECASSOSIDE CLEANSING FOAM 130ML
A'pieu
$45.00
A'pieu MADECASSOSIDE MOISTURE GEL CREAM 50ML
A'pieu
$54.00
Anua RICE ENZYME BRIGHTENING CLEANSING POWDER 40g
ANUA
$60.00
Anua Heartleaf Pore Control Cleansing Oil Mild 200ml
ANUA
$75.00
Anua Birch 70 Moisture Boosting Cream 50ml
ANUA
$65.00
Anua Nano Retinol 0.3% Niacin Renewing Serum 30ml
ANUA
$99.00
Anua HEARTLEAF SUCCINIC MOISTURE CLEANSING FOAM 150ml
ANUA
$45.00
Anua HEARTLEAF SILKY MOISTURE SUNSCREEN 50ml
ANUA
$53.00
Anua PEACH 77 NIACIN ESSENCE TONER 250ml
ANUA
$45.50
Anua HEARTLEAF 70% INTENSE CALMING CREAM 50ml
ANUA
$62.00
Anua HEARTLEAF 80% MOISTURE SOOTHING AMPOULE 30ml
ANUA
$57.00
Anua HEARTLEAF PORE CONTROL CLEANSING OIL 200ml
ANUA
$43.00
Anua Heartleaf 77% Clear Pad 70ea
ANUA
$60.00
Anua Heartleaf 77% Soothing Toner 250ml
ANUA
$45.00
Aestura Regederm 365 Intensive Lifting Capsule Cream 50ml
AESTURA
$75.00
Aestura Atobarrier 365 Cream Plus 90ml
AESTURA
$69.00
Aestura Atobarrier 365 Hydro Essence 200ml
AESTURA
$82.00
Aestura A-Cica Calming Cream 60ml
AESTURA
$30.00
Aestura Atobarrier 365 Hydro Soothing Cream 60ml
AESTURA
$103.00
Aestura Derma UV365 Red Calming Tone-Up Sunscreen 40ml
AESTURA
$91.00
Aestura Theracne Hydro Active Toner 200ml
AESTURA
$130.00
Aestura Theracne365 Soothing Active Moisturizer 60ml
AESTURA
$73.00
Aestura Theracne365 Active Serum 30ml
AESTURA
$82.00
Aestura Atobarrier 365 Lotion 150ml
AESTURA
$97.00
Aestura Atobarrier 365 Cream 80ml
AESTURA
$97.00
Abib Sedum Hyaluron Crème Hydrating Pot 80ml
ABIB
$95.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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