Featured Collection

1529 products

1529 products
Abib Heartleaf Crème Calming Tube 75ml
ABIB
$75.00
Abib Jericho Rose Crème Nutrition Tube 75ml
ABIB
$85.00
Abib Quick Sunstick Protection Bar SPF50+ PA++++ 22g
ABIB
$58.00
Abib Sedum Hyaluron Sunscreen Protection Tube SPF50+PA++++ 50ml
ABIB
$40.00
Abib Heartleaf Sun Essence Calming Drop 50ml
ABIB
$88.00
Abib Collagen Gel Mask Sedum Jelly 35g 1ea
ABIB
$20.00
Abib Collagen Gel Mask Jericho Rose Jelly 35g 1ea
ABIB
$20.00
Abib Sedum Hyaluron Pad Hydrating Touch - 165ml. 75 pads
ABIB
$97.00
Sold Out
Abib Acne Foam Cleanser Heartleaf - 150ml
ABIB
$70.00
Abib Heartleaf Essence Calming Pump - 50ml
ABIB
$57.00
Abib Heartleaf Calming Toner Skin Booster - 200ml
ABIB
$93.00
Abib Heartleaf Spot Pad Calming Touch - 150ml. 80 pads
ABIB
$97.00
Sold Out
3CE Mood Recipe Multi Eye Color Palette 8.1g
3CE
$54.00
Cell Fusion C Toning Sunscreen 100 SPF50+/PA++++ 50ml
CELL FUSION C
$75.00
Cell Fusion C Advanced Clear Sunscreen 100 SPF50+/PA++++ 50ml
CELL FUSION C
$75.00
Cell Fusion C Aquatica Stick Sunscreen 100 SPF50+/PA++++ 19g
CELL FUSION C
$75.00
Cell Fusion C Stick Sun Screen 100 SPF50+/PA+++ 15g
CELL FUSION C
$70.00
Dr.Ceuracle AC Cure Solution Blue One 50ml
Dr.Ceuracle
$55.00
Dr.Ceuracle 5α Control Clearing Cream 50ml
Dr.Ceuracle
$130.00
Dr.G Black Snail Cream 50ml
Dr.G
$97.76
Dr.G Royal Black Snail Ampoule Mask 1ea 30ml
Dr.G
$15.50
Dr.G Royal Black Snail Ampoule 30ml
Dr.G
$110.00
Dr.G Green Mild Up Sun Stick 20g
Dr.G
$75.00
Dr.G pH Cleansing Gel Foam 200ml
Dr.G
$189.00
Donginbi Red Ginseng Daily Defense Cream 60ml
Donginbi
$497.00
Reblocell Hug Hand Cream 30ml
REBLOCELL
$67.00
Reblocell Nocnoc Needle Shot
REBLOCELL
$235.00
Reblocell Flossom Regenerating Facial Mask EGF 1ppm 1 Sheet
REBLOCELL
$71.00
Anua AZELAIC HYALURON SOOTHING SERUM 30ML
ANUA
$95.00
Haruharu Wonder Black Bamboo Daily Soothing Body Oil 200ml
HaruHaru Wonder
$88.15
Haruharu Wonder Black Rice Night Knight Retinol Serum 20ml
HaruHaru Wonder
$82.00
Haruharu Wonder Black Rice Moisture Deep Cleansing Oil 30ml
HaruHaru Wonder
$40.00
Entropy 51% Lip Serum 3g
ENTROPY
$95.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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