Featured Collection

1529 products

1529 products
Lavender
BBIA Downy Cheek - #4 Downy Lavender
BBIA
$9.00
Apricot
BBIA Downy Cheek - #3 Downy Apricot
BBIA
$8.00
Peach
BBIA Downy Cheek - #2 Downy Peach
BBIA
$8.00
Pink
BBIA Downy Cheek - #1 Downy Pink
BBIA
$9.00
Sunset Breeze
BBIA Glow Lip Tint 2 - Sunset Breeze
BBIA
$15.00
Cool Breeze
BBIA Glow Lip Tint 2 - Cool Breeze
BBIA
$15.00
Lazy Breeze
BBIA Glow Lip Tint 2 - Lazy Breeze
BBIA
$15.00
Sand Breeze
BBIA Glow Lip Tint 2 - Sand Breeze
BBIA
$15.00
VIN CHAUD CINNAMON MAUVE VINTAGE +1
BBIA Glow Lip Tint
BBIA
from $57.00
CINNAMON
BBIA Glow Lip Tint - CINNAMON
BBIA
$13.50
MAUVE
BBIA Glow Lip Tint - MAUVE
BBIA
$13.50
CHAI
BBIA Glow Lip Tint - CHAI
BBIA
$13.50
Banila Co Lip & Eye Remover 100ml
Banila Co
$53.00
Banila Co Clean it Zero Pure Cleansing Water 310ml
Banila Co
$58.00
Banila Co Clean It Zero Cleansing Balm Brightening 100ml
Banila Co
$82.00
Banila Co Dear Hydration Skin Softening Toner 200ml
Banila Co
$89.00
Banila Co Dear Hydration Crystal Glow Essence 50ml
Banila Co
$99.00
Banila Co Clean It Zero Cleansing Balm Original 100ml
Banila Co
$95.00
Banila Co Clean It Zero Cleansing Balm Pore Clarifying 100ml
Banila Co
$94.00
Banila Co Clean It Zero Foam Cleanser 150ml
Banila Co
$84.00
Banila Co Miss Flower & Mr Honey Cream 70ml
Banila Co
$98.00
Banila Co Clean It Zero Foam Cleanser Pore Clarifying 150ml
Banila Co
$78.00
AXIS-Y Quinoa One Step Balanced Gel Cleanser 180ml
AXIS-Y
$57.00
AXIS-Y Biome Comforting Infused Toner 200ml
AXIS-Y
$64.00
AXIS-Y Cera-Heart My Type Duo Cream 60ml
AXIS-Y
$57.00
AXIS-Y New Skin Resolution Gel Mask 100ml
AXIS-Y
$75.00
AXIS-Y Spot The Difference Blemish Treatment 15ml
AXIS-Y
$59.00
AXIS-Y Mugwort Pore Clarifying Wash Off Pack 100ml
AXIS-Y
$69.00
AXIS-Y Dark Spot Correcting Glow Serum 50ml
AXIS-Y
$46.00
AXIS-Y Biome Ultimate Indulging Cream 55ml
AXIS-Y
$70.00
ATRUE Origin Pure Balancing Cleansing Foam 150ml
ATRUE
$57.00
ATRUE Origin Safe Mild Sunblock SPF50+ PA++++ 50g
ATRUE
$56.00
ATRUE Origin Pure Balancing Cleansing Oil 150ml
ATRUE
$57.00
Aromatica Soothing Aloe Vera Gel 300ml
Aromatica
$63.00
Aromatica Vitalizing Rosemary Cleansing Oil 200ml
Aromatica
$63.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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