Featured Collection

1529 products

1529 products
Entropy Brow & Lash Booster Serum (4 Types)
ENTROPY
$95.00
Entropy Brow Bleach 50g
ENTROPY
$130.00
Entropy Brow Color #Ash Brown 38g
ENTROPY
$130.00
Entropy CHARM TINT CHARM 10 TYPE
ENTROPY
$80.81
Entropy One-Use Brow Bleach 3.7G
ENTROPY
$66.18
Entropy Tough Brow Lift Perm 20g
ENTROPY
$132.32
ISOI Bulgarian Rose Pore Tightening Program 30ml
ISOI
$209.00
Jumiso Hyaluronic Acid Water-Plumping Serum 50ml
JUMISO
$89.00
Laneige Perfect Renew 3X Signature Serum 40ml
LANEIGE
$193.00
Mary & May Rice Glutathione LHA Cleansing Oil 200ml
MARY & MAY
$105.00
Medicube PDRN Pink Collagen Capsule Cream 55g
MEDICUBE
$143.00
Missha Cotton Contour 4g #Baked Bagel
MISSHA
$43.30
Missha Cotton Contour 4g #Salted Hot Choco
MISSHA
$43.30
Missha Cotton Contour 4g #Smoked Hazel
MISSHA
$43.30
Missha Cotton Contour 4g #Sugar Toast
MISSHA
$43.30
Missha Cotton Contour 4g #Sparkling Shake
MISSHA
$43.30
VT COSMETIC PDRN Cream 100 50ml
VT COSMETICS
$130.00
VT COSMETIC PDRN Glow Ampoule 100ml
VT COSMETICS
$125.00
Mary & May Centella Asiatica Serum 80ml
MARY & MAY
$95.00
Mary & May Hyaluronics Serum 80ml
MARY & MAY
$95.00
Pinate Glowing Bloom Lip Stain - 01 Icy Rose
PINATE
$69.00
Pinate Glowing Bloom Lip Stain - 02 Neutral Coral
PINATE
$69.00
Pinate Glowing Bloom Lip Stain - 05 Haze Mauve
PINATE
$69.00
Pinate Glowing Bloom Lip Stain - 04 Crimson Red
PINATE
$69.00
Anua NIACINAMIDE 10% + TXA 4% DARK SPOT CORRECTING SERUM 30ml
ANUA
$90.00
Anua PDRN Hyaluronic Capsule 100 Serum 30ml
ANUA
$90.00
SkinFood Carrot Carotene Calming Water Pad for Sensitive skin Uae
SkinFood Carrot Carotene Calming Water Pad 250g 60 sheets
SKINFOOD
$98.00
SUNGBOON EDITOR Deep Collagen Melting Patch 6pcs
SUNGBOON EDITOR
$133.00
SUNGBOON EDITOR Meoru Podo VitaC Dark Spot Ampoule 30ml
SUNGBOON EDITOR
$132.00
SUNGBOON EDITOR Deep Collagen Barrier Serum Mist 95ml
SUNGBOON EDITOR
$135.00
SUNGBOON EDITOR Silk Peptide Intensive Eye Cream 30ml
SUNGBOON EDITOR
$165.00
Ma:nyo V.collagen Heart Fit Ampoule 50ml
MA:NYO
$99.17
Ma:nyo V.collagen Heart Fit Cream 50ml
MA:NYO
$136.00
Ma:nyo V.collagen Heart Fit Multi Balm 10g
MA:NYO
$120.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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