Featured Collection

1529 products

1529 products
CLIO NEW KILL LASH SUPERPROOF MASCARA 7g
CLIO
$45.00
Calmf Misty Forest Perfumed Hand Cream 50ml
Calmf_
$68.00
Calmf Green Tangerine Fluid Calming Pad 70pad 130ml
Calmf_
$68.50
Beplain Sunmuse Moisture Sunscreen 50ml
Beplain
$87.00
Beplain Mung Bean Pore Clay Mask 120ml
Beplaim
$115.00
Beplain Cicaterol Toner 200ml
Beplain
$94.00
Beplain Multi Hyaluronic Acid Mask 5ea
Beplain
$80.00
Beplain Multi Hyaluronic Acid Ampoule 30ml
Beplain
$55.00
Beplain Cicaterol Spot Treatment 15ml
Beplain
$72.00
Beplain Multi Hyaluronic Acid Moisturzier 70ml
Beplain
$91.00
Beplain Cicaterol Moisturizer 60ml
Beplain
$78.00
Beplain Mung Bean Cleansing Oil 200ml
Beplain
$105.00
Beplain Cicaterol Ampoule 30ml
Beplain
$96.00
Beplain Artemisia Eye Butter 25ml
Beplain
$64.00
Beplain Cicaful Calming Mask 10pcs
Beplain
$72.89
Beplain Cicaful Ampoule 30ml
Beplain
$67.00
Beplain Mung Bean pH-Balanced Cleansing Foam 80ml
Beplain
$76.00
Benton Mineral Sun Stick SPF50+/PA++++ 15g
Benton
$56.00
Benton Guava 70 Skin Toner Face Mask Pad 210ml / 70pcs
Benton
$76.00
Benton Skin Fit Mineral Sun Cream SPF50+/PA++++ 50ml
Benton
$55.00
Benton AC BHA Foam Cleansing 120ml
Benton
$65.00
Benton Aloe BHA Skin Toner 200ml - Renewal
Benton
$49.00
Benton Aloe Propolis Soothing Gel 100ml
Benton
$69.00
Benton ALOE HYALURON CREAM 50g
Benton
$59.00
Benton GOODBYE REDNESS CENTELLA SPOT CREAM 15g
Benton
$89.00
Benton SHEA BUTTER AND COCONUT HAND CREAM 50g
Benton
$64.00
100ml
Beauty Of Joseon Green Plum Refreshing Cleanser 100ml
Beauty Of Joseon
$45.00
Beauty Of Joseon Centella Asiatica Calming Mask 25ml x 10ea
709177-59
$99.00
Beauty Of Joseon Apricot Blossom Peeling Gel 100ml
Beauty Of Joseon
$37.00
Beauty Of Joseon Revive Serum : Ginseng + Snail Mucin 30ml
Beauty Of Joseon
$40.00
Beauty Of Joseon Calming Serum : Green tea + Panthenol 30ml
Beauty Of Joseon
$70.00
NC01 Top Coat
BBIA Ready To Wear Nail Color - NC01 Top Coat
BBIA
$38.00
07 Ginger 08 Earl Grey 09 Meri Gold 10 Cream Rose +4
BBIA Last Powder Lipstick 3.5g TEA SERIES
BBIA
$45.00
06 Just Feel 05 Just Try 04 Just Forget 03 Just Smile +2
BBIA Last Powder Lipstick 3.5g SIXTH SENSE SERIES
BBIA
$50.00
Mood Blush Nude Blush
BBIA Ready To Wear Eye Palette
BBIA
$65.00
Nude Blush
BBIA Ready To Wear Eye Palette - #1 Nude Blush
BBIA
$20.00
Fig Coral Lavender Apricot +2
BBIA Downy Cheek
BBIA
$59.00
Fig
BBIA Downy Cheek - #6 Downy Fig
BBIA
$9.00
Coral
BBIA Downy Cheek - #5 Downy Coral
BBIA
$8.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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