Featured Collection

1529 products

1529 products
Innisfree Perfect 9 Intensive Cream 60ml
Innisfree
$214.00
Innisfree Black Tea Youth Enhancing Treatment Essence 145ml
Innisfree
$240.00
Innisfree Black Tea Youth Enhancing Skin 170ml
Innisfree
$125.00
Innisfree Black Tea Youth Enhancing Lotion 170ml
Innisfree
$135.00
Innisfree Black Tea Youth Enhancing Oil 30ml
Innisfree
$143.25
Innisfree Vitamin C Green Tea Enzyme Brightening Serum 30ml
Innisfree
$143.00
Innisfree Green Tea Hyaluronic Skin 170ml
Innisfree
$162.00
Innisfree Green Tea Seed Hyaluronic Serum 80ml
Innisfree
$117.00
Innisfree Green Tea Hyaluronic Cream 50ml
Innisfree
$145.00
Innisfree Forest for Men Pore Care All-In-One Essence 100ml
Innisfree
$117.00
Innisfree Retinol Cica Repair Ampoule 30ml
Innisfree
$129.80
Black
Innisfree Powerproof Pen Liner - No 1. Black 0.6g
Innisfree
$46.00
Innisfree Jeju Orchid Enriched Cream 50ml
Innisfree
$147.00
Innisfree No-Sebum Mineral Pact 8.5g
Innisfree
$95.00
Innisfree No-Sebum Mineral Powder 5g
Innisfree
$49.00
Innisfree Retinol Cica Repair Ampoule 50ml
Innisfree
$150.00
Innisfree Perfect 9 Intensive Eye Cream EX 30ml
Innisfree
$183.00
Innisfree Powerproof Pen Liner - No 2. Brown 0.6g
Innisfree
$46.00
Innisfree Skinny Microcara Zero No 2. Brown 3.5g
Innisfree
$58.77
Innisfree Wrinkle Science Spot Treatment 40ml
Innisfree
$146.00
Innisfree Perfect 9 Intensive Skin 200ml
Innisfree
$174.00
Innisfree Perfect 9 Intensive Serum 50ml
Innisfree
$197.00
Innisfree Jeju Orchid Enriched Essence 50ml
Innisfree
$117.00
Innisfree Jeju Orchid Eye Cream 30ml
Innisfree
$179.00
Innisfree Green Tea Hyaluronic Glow Eye & Face Ball 10ml
Innisfree
$91.83
Illiyoon Ceramide Ato Soothing Gel 175ml
Illiyoon
$120.00
Illiyoon Ultra Repair Intensive Care Cream 200ml
Illiyoon
$93.00
Illiyoon Ultra Repair Lotion 350ml
Illiyoon
$110.00
Illiyoon Stretch Mark Cream 200ml
Illiyoon
$139.00
Illiyoon Probiotics Skin Barrier Gentle Cleanser 300ml
Illiyoon
$118.00
Illiyoon Ceramide Unscented Vegan Handcream 50ml
Illiyoon
$65.00
Holika Holika Prime Youth 24K Gold Repair Toner 120ml
Holika Holika
$205.00
Holika Holika Prime Youth Black Snail Repair Emulsion 160ml
Holika Holika
$145.00
Holika Holika Honey Royalactin Intensive Eye Cream 30ml
Holika Holika
$127.00
Holika Holika Water Mellow Tone Up Serum 60ml
Holika Holika
$70.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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