Featured Collection

1529 products

1529 products
Isntree Hyaluronic Acid Toner 200ml
ISNTREE
$94.00
Isntree Green Tea Fresh Toner 200ml
ISNTREE
$90.20
Isntree Mugwort Calming Cream 50ml
ISNTREE
$137.00
Isntree Hyaluronic Acid Aqua Gel Cream 100ml
ISNTREE
$93.59
Isntree Hyaluronic Acid Low-pH Cleansing Foam 150ml
ISNTREE
$95.00
Isntree TW-REAL BIFIDA AMPOULE 50ml
ISNTREE
$99.00
Isntree Hyaluronic Acid Watery Sun Gel 50ml
ISNTREE
$97.00
Isntree C-Niacin Toning Cream 50ml
ISNTREE
$87.00
Isntree Real Rose Calming Mask 100ml
ISNTREE
$95.00
Isntree Hyaluronic Acid Moist Cream 100ml
ISNTREE
$110.00
IOPE UV SHIELD SUN PROTECTOR XP SPF 50+ PA++++ 50ml
IOPE
$145.00
IOPE Men Perfect Clean All In One Cleanser 125ml
IOPE
$95.00
IOPE Moist Cleansing Whipping Foam 180 ml
IOPE
$109.00
IOPE Retinol Expert 0.1% 30ml
IOPE
$255.00
IOPE MEN ALL DAY PERFECT ALL IN ONE 120ml
IOPE
$305.00
IOPE Super Vital Softener 150ml
IOPE
$293.00
IOPE Super Vital Essential Emulsion 150ml
IOPE
$238.00
IOPE Gluta Vitamin C Toning Ampoule 23ml
IOPE
$202.00
IOPE BIO ESSENCE CONDITIONING 168ml
IOPE
$220.00
IOPE SUPER VITAL EYE CREAM 25ml
IOPE
$300.00
IOPE STEMⅢ AMPOULE 50ml
IOPE
$315.00
IOPE PRO PEELING SOFT GEL 100ml
IOPE
$128.00
IOPE GOLDEN GLOW FACE OIL 40ml
IOPE
$154.00
IOPE SUPER VITAL CREAM RICH 50ml
IOPE
$367.00
Innisfree Green Barley Gommage Peeling Gel 120ml
Innisfree
$75.00
Innisfree Bija Trouble Cleansing Foam 150g
Innisfree
$96.00
Innisfree Green Tea Amino Acid Cleansing Foam 150ml
Innisfree
$75.00
Innisfree Bija Cica Balm EX 70ml
Innisfree
$100.00
Innisfree Forest For Men Shaving Cleansing Foam 150g
Innisfree
$73.00
Innisfree Forest For Men Fresh Skin 180ml
Innisfree
$97.00
Innisfree Youth Enhancing Ampoule - With Black Tea 30ml
Innisfree
$157.00
Innisfree No Sebum Blur Primer 25ml
Innisfree
$65.00
Innisfree No-Sebum AC Powder 5g
Innisfree
$60.00
Innisfree Hyaluron Moist Sunscreen SPF50+ PA++++ 50ml
Innisfree
$96.00
Innisfree Volcanic PHA Pore Refining Toner 170ml
Innisfree
$119.00
Innisfree Pore Blur Powder 11g
Innisfree
$85.00
Innisfree UV Active Poreless Sunscreen 50ml
Innisfree
$109.00
Innisfree Bija Trouble Toner 170ml
Innisfree
$89.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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