Featured Collection

1529 products

1529 products
ISOI Bulgarian Rose Intensive Sugar Scrub Lip & Face 60g
ISOI
$207.00
ISOI Bulgarian Rose Pore Tightening Tonic Essence 130ml
ISOI
$183.00
ISOI Bulgarian Rose Blemish Care Tonic Essence 130ml
ISOI
$175.00
ISOI Bulgarian Rose Waterfull Mist 55ml
ISOI
$91.00
ISOI Bulgarian Rose Blemish Care Spot 25ml
ISOI
$144.00
ISOI Bulgarian Rose Waterfull Cream Light 50ml
ISOI
$168.00
ISOI Bulgarian Rose MoisturiZIP Cream 50ml
ISOI
$197.00
ISOI Acni Dr. 1st Speedy Gel Cream 50ml
ISOI
$210.00
ISOI Bulgarian Rose MoisturiZIP 45g
ISOI
$187.00
ISOI Sensitive Skin Hydro Soothing Gel 80ml
ISOI
$198.34
ISOI Pure Eye Cream, Less Winkle and More Twinkle 20ml
ISOI
$183.00
ISOI Pure Excellent Lotion 70ml
ISOI
$150.00
ISOI Pure Sebum Care Essence Lotion 70ml
ISOI
$117.00
ISOI Bulgarian Rose Intensive Lifting Spot 25ml
ISOI
$176.00
ISOI Acni Dr. 1st Speedy Spot 14ml
ISOI
$132.00
ISOI Bulgarian Rose Blemish Care Up Serum 35ml
ISOI
$164.79
ISOI Bulgarian Rose MoisturiZIP Cream Ampoule 70ml
ISOI
$191.00
ISOI Bulgarian Rose Intensive Lifting Serum 35ml
ISOI
$215.00
ISOI Ultra Waterfull Ampoule 15ml
ISOI
$143.25
ISOI Cica Double Effect Ampoule 30ml
ISOI
$167.00
ISOI Toner, A Bottled Oasis for Your Skin 130ml
ISOI
$115.00
ISOI Acni Dr. 1st Control Tonic 130ml
ISOI
$138.00
ISOI Acni 1st Cleansing Gel 130ml
ISOI
$145.00
ISOI Pure Foaming Cleanser, Leaving Moisture Only 75ml
ISOI
$139.00
ISOI Sensitive Skin Anti-Dust Cleansing Foam 100ml
ISOI
$178.00
Isntree Aloe Soothing Gel Fresh-Type 300ml
ISNTREE
$77.52
Isntree Aloe Soothing Gel Moisture Type 150ml
ISNTREE
$162.00
Isntree] Aloe Soothing Emulsion 120ml
ISNTREE
$120.00
Isntree Hyper Niacinamide 20 Serum 20ml
ISNTREE
$105.00
Isntree Onion NewPair B5 Ampuole 50ml
ISNTREE
$99.15
Isntree Green Tea Fresh Cleanser 120ml
ISNTREE
$97.55
Isntree Hyaluronic Acid Natural Sun Cream 50ml
ISNTREE
$122.00
Isntree Onion NewPair Cleansing Foam 150ml
ISNTREE
$156.00
Isntree C-Niacin Toning Ampoule 50ml
ISNTREE
$145.00
Isntree Green Tea Fresh Emulsion 120ml
ISNTREE
$104.00
Isntree Green Tea Fresh Serum 50ml
ISNTREE
$108.00
Isntree Mugwort Calming Clay Mask 100ml
ISNTREE
$105.00
Isntree Hyaluronic Acid Toner Plus 200ml
ISNTREE
$92.55
Isntree Hyaluronic Acid Water Essence 50ml
ISNTREE
$117.00
Isntree Mugwort Calming Ampoule 50ml
ISNTREE
$100.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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