Featured Collection

1529 products

1529 products
Goodal Vegan Rice Milk Moisturizing Suncream SPF50+ PA++++ 50ml
Farmstay
$97.00
Goodal Green Tangerine Vita C Dark Spot Care Cream 75ml
Farmstay
$139.00
Goodal Houttuynia Cordata Calming Moisture Sun Cream 50ml
Farmstay
$69.00
Goodal Green Tangerine Vitamin C Eye Cream 30ml
Farmstay
$68.77
Goodal Green Tangerine Vita C Eye Gel Patch 60ea
Farmstay
$65.00
Farmstay Citrus Yuja Vitalizing Eye Cream 45ml
Farmstay
$87.00
Farmstay Citrus Yuja Vitalizing Cream 100g
Farmstay
$120.00
Farmstay Tea Tree Biome Calming Serum 50ml
Farmstay
$135.00
Farmstay Tea Tree Biome Calming Sun Cream 50g
Farmstay
$95.00
Farmstay Collagen Water Full Moist Cream - 100g
Farmstay
$193.00
Farmstay Collagen Water Full Moist Cleansing Balm - 95ml
Farmstay
$135.00
Farmstay Tea Tree Biome Calming Emulsion 200ml
Farmstay
$115.00
Farmstay Hyaluronic Acid Super Aqua Toner 200ml
Farmstay
$65.00
Farmstay Cica Farm Regenerating Calming Mask 25ml*10pcs
Farmstay
$78.00
Farmstay Cica Farm Regenerating Solution Cream 50ml
Farmstay
$97.00
Farmstay Cica Farm Regenerating Solution Toner 200ml
Farmstay
$87.00
Farmstay Cica Farm Blemish Clear Ampoule 100ml
Farmstay
$139.00
Farmstay Tea Tree Biome Calming Ampoule 50ml
Farmstay
$150.00
Farmstay Tea Tree Biome Calming Toner 200ml
Farmstay
$140.00
Etude House SoonJung pH 5.5 Relief Toner 350ml
Etude House
$100.00
Etude House Moistfull Collagen Cream 75ml
Etude House
$115.00
Etude House SoonJung 2x Barrier Intensive Cream 60ml
Etude House
$89.00
P03 Light Vanilla Neutral Vanilla N03 Sand N05
Etude House Big Cover Skin Fit Concealer PRO
Etude House
$60.00
01 Black 03 Brown 02 Gray
Etude House Oh My Line
Etude House
$37.00
Lively Red Clear Berry Coral Rose Milk Caramel +1
Etude House Fixing Tint Bar
Etude House
$65.00
Analog Rose Vintage Red Mellow Peach Ginger Milktea +9
Etude House Fixing Tint
Etude House
$75.00
Illuminator
Etude House Contour Powder 10g -03 Illuminator
Etude House
$125.00
Creator
Etude House Contour Powder 10g -01 Creator
Etude House
$125.00
Beige
Etude House Double Lasting Foundation 30g -No.21W1 Beige
Etude House
$135.00
Amber
Etude House Double Lasting Foundation 30g -No.27N1 Amber
Etude House
$135.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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