Featured Collection

1529 products

1529 products
21C1
Laneige Neo Foundation_Matte 21C1 Cool Beige 30ml
LANEIGE
$165.00
21N1
Laneige Neo Foundation_matte 21N1 Beige 30ml
LANEIGE
$165.00
17C1
Laneige Neo Foundation_matte 17C1 Coo Vanilla 30ml
LANEIGE
$165.00
17N1
Laneige Neo Foundation_matte 17N1 Vanilla 30ml
LANEIGE
$165.00
Laneige Cica Sleeping Mask 60ml
LANEIGE
$160.00
Klairs All-day Airy Sunscreen 50ml
KLAIRS
$79.00
Klairs Freshly Juiced Vitamin Charging Serum 30ml
KLAIRS
$123.00
Klairs Gentle Black Fresh Cleansing Oil 150ml
KLAIRS
$97.00
Klairs Gentle Black Deep Cleansing Oil 150ml
KLAIRS
$135.00
Klairs Rich Moist Soothing Tencel Sheet Mask 25ml x 10ea
KLAIRS
$115.00
Klairs Rich Moist Soothing Serum 80ml
KLAIRS
$109.00
Klairs Freshly Juiced Vitamin Drop 35ml
KLAIRS
$110.00
Klairs Midnight Blue Calming Cream 30ml
KLAIRS
$120.00
Klairs Midnight Blue Youth Activating Drop 20ml
KLAIRS
$175.00
Klairs Supple Preparation Unscented Toner 180ml
KLAIRS
$23.00
Klairs Supple Preparation Facial Toner 180ml
KLAIRS
$155.00
Kahi Wrinkle Bounce Water full Perfecting Mask 6ea
KAHI
$230.00
Kahi Wrinkle Bounce Core Cream 50ml
KAHI
$285.00
Kahi Wrinkle Bounce Skin Fit Blending Essence 30ml
KAHI
$261.00
Kahi EYE Balm 9g
KAHI
$120.00
Kahi Wrinkle Bounce Multi Balm 9g
KAHI
$120.00
JayJun HYALURONIC ACID HYDRATING CREAM 50ml
JAYJUN
$125.00
JayJun HYALURONIC ACID HYDRATING EYE CREAM 25ml
JAYJUN
$105.00
JayJun HYALURONIC ACID HYDRATING TONER 200ml
JAYJUN
$125.00
JayJun ROSE BLOSSOM MASK 10pc
JAYJUN
$96.00
JayJun COLLAGEN SKIN FIT MASK 10pc
JAYJUN
$110.00
iUNIK Lime Moisture Mild Peeling Gel 120ml
IUNIK
$78.00
iUNIK Rose Galactomyces Synergy Serum 50ml
IUNIK
$90.00
iUNIK Tea Tree Relief Toner 200ml
IUNIK
$106.82
iUNIK Rose Galactomyces Essential Toner 200ml
IUNIK
$106.82
ISOI Blemish Care Eye Concentrate 17ml
ISOI
$115.19
ISOI Intensive Perfect Anti-Aging Program 30ml
ISOI
$209.30
ISOI Cica Finish Cream 50ml
ISOI
$156.00
ISOI Acni Dr. 1st Control Serum 40ml
ISOI
$120.00
ISOI Acni Dr. 1st Black Deep Cleansing Foam 75ml
ISOI
$210.00
ISOI Intensive Energizing Cream EX 60ml
ISOI
$238.74
ISOI Moisture Dr. Cream 70ml
ISOI
$136.00
ISOI Pore Tightening Control Serum 50ml
ISOI
$208.00
ISOI Bulgarian Rose Refresh Mask 80g
ISOI
$208.00
ISOI Bulgarian Rose Blemish Care Sleeping Pack 50ml
ISOI
$207.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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