Featured Collection

1529 products

1529 products
WARMISH MOVE
3CE SOFT MATTE LIPSTICK #WARMISH MOVE
3CE
$50.00
UNOVE Volume Up Curling Hair Essence 147ml
UNOVE
$80.00
UNOVE Water Essence Mist 200ml
UNOVE
$100.00
UNOVE Silk Oil Hair Essence 70ml
UNOVE
$95.00
UNOVE No-Wash Water Ampoule Treatment 200ml
UNOVE
$100.00
UNOVE Heating Guard No-Wash Hair Treatment 147ml
UNOVE
$90.00
UNOVE Deep Damage Treatment EX 207ml
UNOVE
$85.00
TREECELL Recovery Oil Essence AD 100ml
TREECELL
$18.00
Torriden Balanceful Cica Serum 50ml
TORRIDEN
$23.00
Torriden Balanceful Cica Toner Pad 60pcs
TORRIDEN
$23.00
Torriden Balanceful Cica Cleansing Gel 200ml
TORRIDEN
$20.00
Torriden DIVE IN Low Molecular Hyaluronic Acid Serum 50ml
TORRIDEN
$22.00
Torriden Solid In Ceramide Lip Essence 11ml
TORRIDEN\
$7.00
Torriden Solid In Ceramide All Day Essence 100ml
TORRIDEN
$26.00
Torriden DIVE IN Low Molecular Hyaluronic Acid Mask Sheet 10ea
TORRIDEN
$30.00
Torriden DIVE IN Low Molecular Hyaluronic Acid Toner 300ml
TORRIDEN
$21.00
Torriden DIVE IN Low Molecular Hyaluronic Acid Cleansing Foam 150ml
TORRIDEN
$15.00
Torriden DIVE IN Low Molecular Hyaluronic Acid Cream 80ml
TORRIDEN
$20.00
Torriden DIVE IN Low Molecular Hyaluronic Acid Soothing Cream 100ml
TORRIDEN
$24.00
ATOPALM Outdoor Sun Stick SPF50+ PA++++ 21g
ATOPALM
$54.00
ATOPALM Zinc Mild Up Sun Cream SPF50+ PA++++ 65g
ATOPALM
$54.00
Too Cool For School Egg Mellow Cream 50g
TOO COOL FOR SCHOOL
$36.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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