Featured Collection

1529 products

1529 products
Tiam Snail & Azulene Water Essence - 180ml
TIA'M
$15.00
Tiam Snail & Azulene Low pH Cleanser - 200ml
TIA'M
$11.00
Tiam Panthenol Moist Cream - 50ml
TIA'M
$21.00
Tiam Hyaluronic Water Plumping Serum - 40ml
TIA'M
$19.00
Tiam Vita B5 Toner - 180ml
TIA'M
$14.00
Tiam Vita B3 Mist Toner - 200ml
TIA'M
$75.00
Berry Grapefruit
The Saem Eco Soul Lip Oil 6ml
THE SAEM
$9.00
The Saem Gem Miracle Black Pearl 02 Bubble Mask 105g
THE SAEM
$25.00
The Saem Derma Plan Soothing Barrier Ampoule 50ml
THE SAEM
$35.00
The Saem Urban Eco Harakeke Fresh Cream 50ml
THE SAEM
$27.00
The Saem Iceland Aqua Gel Cream 60ml
THE SAEM
$25.00
The Saem Iceland Hydrating Emulsion 140ml
THE SAEM
$29.00
The Saem GOLD LIFTING ESSENCE 40ml
THE SAEM
$68.00
The Saem Cell Renew Bio Eye Cream 30ml
THE SAEM
$75.00
The Saem Healing Tea Garden Tea Tree Cleansing Water 300ml
THE SAEM
$19.00
The Saem Repair Rx Emulsion 125ml
THE SAEM
$38.00
The Saem DERMA PLAN Green Trouble Spot Ampoule 20ml
THE SAEM
$18.00
The Saem Power Ampoule Pore Tight 35ml
THE SAEM
$18.00
The Saem POWER AMPOULE Hydra 35ml
THE SAEM
$18.00
The Saem Power Ampoule Vita White 35ml
THE SAEM
$18.00
The Rapuez R3 Repair Concentrate Serum Set
THE RAPUEZ
$88.00
The Rapuez Glow Active Toning Serum Set
THE RAPUEZ
$68.00
The Rapuez Live Hydro Gel in Toner 150ml
THE RAPUEZ
$40.00
The Rapuez R3 Repair Concentrate Serum 35ml
THE RAPUEZ
$88.00
The Rapuez Glow Active Toning Serum 35ml
THE RAPUEZ
$68.00
Jung Saem Mool Essential Skin Nuder Longwear Cushion Medium
Jung Saem Mool
$165.00
Jung Saem Mool Essential Skin Nuder Longwear Cushion Light
Jung Saem Mool
$165.00
BRMUD ATOCOVERY MUD HAND CREAM (FLOWERY WAVE) 50ml
BRMUD
$16.00
BRMUD RECOVERY MUD PACK TO FOAM CLEANSER 110ml
BRMUD
$15.00
BRMUD Recovery Mud Peel Off Mask 110ml
THE LAB BY BLANC DOUX
$19.00
BRMUD Recovery Mud Mask 110ml
BRMUD
$19.00
THE LAB by BLANC DOUX Expertrue Toning Serum 30ml
THE LAB BY BLANC DOUX
$162.00
THE LAB by BLANC DOUX Exper True Tension Serum 30ml
THE LAB BY BLANC DOUX
$162.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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