Featured Collection

1529 products

1529 products
Etude House Soonjung Director's Moisture Sun Cream 50ml
Etude House
$98.00
01 Grey 02 Grey Brown 03 Dark Brown 04 Peanut Brown
Etude House The Real Eyebrow Auto Pencil
Etude House
$65.00
01 White 03 Pink 04 Gold
Etude House Tear Eye Liner
Etude House
$55.00
Soft Deep Brown Natural Light Brown
Etude House 2X Tinting Eyeliner
Etude House
$76.00
03 Grey Brown 01 Black 02 Brown
Etude House Curl Fix Mascara 8g
Etude House
$75.00
Etude House SoonJung 10 Free Moist Emulsion 130ml
Etude House
$87.00
Etude House SoonJung Mask Panthensoside 10 sheets
Etude House
$92.00
Etude House Baking Powder B.B Deep Cleansing Foam 160ml
Etude House
$67.00
Etude House AC Clean Up Cleansing Foam 150ml
Etude House
$57.00
Etude House Moistfull Collagen Cleansing Foam 150ml
Etude House
$97.00
Etude House Glow On Base Hydra 30ml
Etude House
$159.00
Etude House Glow On Base Oil Volume 30ml
Etude House
$159.00
Etude House Face Blur 35g #Smoothing
Etude House
$100.00
Etude House SoonJung 10-Panthensoside Cica Balm 50ml
Etude House
$110.00
Etude House AC Clean Up Pink Powder Spot 15ml
Etude House
$115.00
Etude House Moistfull Collagen Eye Cream 28ml
Etude House
$23.00
Etude House SoonJung Hydro Barrier Cream 130ml (21AD)
Etude House
$97.00
Etude House Moistfull Collagen Essence 80ml
Etude House
$137.00
Etude House Moistfull Collagen Emulsion 180ml
Etude House
$78.00
Etude House AC Clean Up Facial Fluid 180ml
Etude House
$59.00
Etude House Moistfull Collagen Facial Toner 200ml
Etude House
$97.00
04 Volume Up
Espoir Real Eye Dual Stick -04 Volume Up
Espoir
$59.00
03 Pink Beam
Espoir Real Eye Dual Stick -03 Pink Beam
Espoir
$59.00
02 Peach Beam
Espoir Real Eye Dual Stick -02 Peach Beam
Espoir
$59.00
01 Champagne Beam
Espoir Real Eye Dual Stick -01 Champagne Beam
Espoir
$59.00
Softy Rosy
Espoir Real Eye Palette All New -02 Softy Rosy
Espoir
$150.00
Every Beige
Espoir Real Eye Palette All New -01 Every Beige
Espoir
$150.00
Eve
Espoir The Sleek Lipstick Cream Matte -04 Eve
Espoir
$87.00
Posy
Espoir The Sleek Lipstick Cream Matte -03 Posy
Espoir
$87.00
Vacance
Espoir The Sleek Lipstick Cream Matte -02 Vacance
Espoir
$87.00
Coco Rum
Espoir Couture Lip Tint Dewy Glowy -04 Coco Rum
Espoir
$82.00
Young & Peachy
Espoir Couture Lip Tint Dewy Glowy -03 Young & Peachy
Espoir
$82.00
Tan
Espoir Pro Tailor Foundation Be Velet -No.8 Tan
Espoir
$185.00
Beige
Espoir Protailor Foundation Be Velet -No.5 Beige
Espoir
$185.00
Petal
Espoir Protailor Foundation Be Velet -No.4 Petal
Espoir
$186.00
Ivory
Espoir Protailor Foundation Be Velvet -No.3 Ivory
Espoir
$185.00
Vanilla
Espoir Pro Tailor Foundation Be Velvet -No.2 Vanilla
Espoir
$185.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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