Featured Collection

1529 products

1529 products
MinTree Hair Balancing Scalpment 200ml
MinTree
$120.00
MinTree Sparkling Scalp Scaler 15g*5ea
MinTree
$179.00
Needly Peony Jelly Mask 10 sheets
NEEDLY
$135.00
Needly Cicachid Relief Cream 48ml
NEEDLY
$113.00
Needly Cicachid Chilling Pad 70 Sheets
NEEDLY
$135.00
Needly Daily Toner 250ml
NEEDLY
$136.00
Needly Daily Toner Mask Pack 30 Sheets
NEEDLY
$125.00
Needly Derma A2 Cream 150ml
NEEDLY
$210.00
Needly Crossbarrier Mask 30 sheets
NEEDLY
$135.00
Needly Ampoule Real Active Panthenol Plus 50ml
NEEDLY
$128.00
Needly pH Balancing Toner 145ml
NEEDLY
$128.00
Needly pH Balancing Rich Cream 50ml
NEEDLY
$136.00
MIXSOON Galactomyces Ferment Essence 100ml
MIXSOON
$113.00
MIXSOON Bifida Ferment Essence 100ml
MIXSOON
$125.00
MIXSOON Bean Cream 50ml
MIXSOON
$120.00
MIXSOON Bean Essence 50ml
MIXSOON
$116.00
MIXSOON Soondy Centella Asiatica Essence 100ml
MIXSOON
$120.00
Aromatica Rosemary Active V Anti-Hair Loss Tonic 100ml
Aromatica
$26.00
AXIS-Y Artichoke Intensive Skin Barrier Ampuole 30ml
AXIS-Y
$66.00
Violet Mint
Missha Layering Fit Base 35ml
MISSHA
$145.00
Missha Super Aqua Ultra Hyalron Gel Cream 70ml
MISSHA
$138.00
Missha Super Aqua Ultra Hyalron Toner Pads 180g/ 90pcs
MISSHA
$110.00
Missha Artemisia Calming Ampoule 50ml
MISSHA
$160.00
Missha Artemisia Calming Essence 150ml
MISSHA
$175.00
Missha Artemisia Calming Moisture Cream 50ml
MISSHA
$195.00
Missha Artemisia Calming Spot Pack 225ml/50ea
MISSHA
$150.00
Missha Time Revolution Primestem100 Lifting Serum 50ml
MISSHA
$52.00
Missha Super Aqua Ultra Hyalron Skin Essence 200ml
MISSHA
$98.76
Missha Super Aqua Ultra Hyalron Balm Cream Original 70ml
MISSHA
$150.00
Missha Super Aqua Ultra Hyalron Cream 70ml
MISSHA
$138.00
Missha Time Revolution Night Repair Probio Ampoule 5X 70ml
MISSHA
$54.00
Missha Bee Pollen Renew Cream 50ml
MISSHA
$32.00
Missha Bee Pollen Renew Ampouler 40ml
MISSHA
$32.00
Missha All Around Safe Block Soft Finish Sun Milk (SPF50+ PA+++) 70ml
MISSHA
$28.00
Missha Ultra Powerproof Mascara - Curl Up Long Lash 8g
MISSHA
$25.00
Missha Glow Skin Balm 50ml
MISSHA
$120.00
Missha Super Aqua Ultra Hyalron Oil-Free Hydrating Ampoule 40ml
MISSHA
$128.00
Missha Bee Pollen Renew Ampoule Skin 150ml
MISSHA
$28.00
Missha Cicadin Hydro Patch Cream 70ml
MISSHA
$22.00
Missha Super Aqua Ultra Hyalron Emulsion 130ml
MISSHA
$125.74

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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