Featured Collection

1529 products

1529 products
PURITO Wonder Releaf Centella Serum Unscented 60ml
PURITO
$115.00
PURITO Wonder Releaf Centella Cream 50ml
PURITO
$91.83
PURITO Wonder Releaf Centella Serum 60ml
PURITO
$115.00
PURITO From Green Cleansing Oil 200ml
PURITO
$154.00
PURITO Oat-in Calming Gel Cream 100ml
PURITO
$72.00
Primera Organience Barrier Repair Seed Peptide Reserve Serum 30ml
PRIMERA
$165.29
Primera Organience Emulsion 150ml
PRIMERA
$160.00
Primera Organience Watery Essence 230ml
PRIMERA
$155.00
Primera Perfect Oil To Foam Cleanser 200ml
PRIMERA
$140.00
Primera Alpine Berry Watery Cream 50ml
PRIMERA
$190.00
Pinate Natural Bloom Lip Oil Serum - Chill Dew 48g
PINATE
$102.00
Pinate Bare Glow Peptide Melting Balm - 01 Blooming Dew 1.8g
PINATE
$100.00
Pinate Bare Glow Peptide Melting Balm - 02 Mauveful 1.8g
PINATE
$100.00
Pinate Bare Glow Peptide Melting Balm - 03 Rose balm 1.8g
PINATE
$100.00
Pinate Bare Glow Peptide Melting Balm - 04 Tingle Baby 1.8g
PINATE
$100.00
Pinate Bare Glow Peptide Melting Balm - 05 Sequence 1.8g
PINATE
$100.00
Pinate Natural Bloom Lip Oil Serum - Pink Muhly
PINATE
$102.00
#21 Fluffy Peach
PeriPera Ink Airy Velvet #21 Fluffy Peach
PERIPERA
$37.00
05 Cherry So What
PeriPera Ink Mood Glowy Tint -05 Cherry So What
PERIPERA
$55.00
One Thing
One Thing Cica Soothing Mask 25ml*5pcs
One Thing
$108.00
One Thing
One Thing Houttuynia Cordata Clarifying Facial Cleanser 150ml
One Thing
$110.00
One Thing
One Thing Centella Asiatica Serum 80ml
One Thing
$110.00
One Thing 1% Oligo Hyaluronic Acid 150ml
One Thing
$92.00
One Thing
One Thing Cica Peeling Toner Pad 180g/65pcs
One Thing
$120.00
One Thing
One Thing Centella Asiatica Extract 150ml
One Thing
$95.00
Numbuzin No.1 Centella Re-Leaf Green Toner Pad 70Pads 190ml
NUMBUZIN
$98.00
Numbuzin No.4 Pore Zero Peeled Egg Toner Pad 70Pads 180ml
NUMBUZIN
$98.00
Numbuzin No.5 Vitamin Concentrated Serum 30ml
NUMBUZIN
$120.00
Numbuzin No.1 Easy Peasy Cleansing Oil 200ml
NUMBUZIN
$120.00
Numbuzin No.3 Radiance Glowing Jumbo Essence Pad 70Pads 150ml
NUMBUZIN
$120.00
Numbuzin No.1 Pure Glass Clean Tone Up 50ml
NUMBUZIN
$125.00
Numbuzin No.1 Clear Filter Sun Essence 50ml
NUMBUZIN
$98.00
Numbuzin No.1 Pure-Full Calming Herb Toner 300ml
NUMBUZIN
$99.00
Numbuzin - No. 3 Super Glowing Essence Toner 200ml
NUMBUZIN
$100.00
Numbuzin No. 7 Mild Green Soothing Serum 50ml
NUMBUZIN
$130.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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