Su:m37

30 products

30 products
Su:m37 Fleur Regenerative Emulsion 130ml
Su:m37
$72.00
Su:m37 Fleur Regenerative Eye Cream 20ml
Su:m37
$135.00
Su:m37 Fleur Regenerative Serum 50ml
Su:m37
$157.00
Su:m37 Losec Summa Elixir Cream Lumiére 60ml
Su:m37
$212.00
Su:m37 LosecSumma Elixir Emulsion 130ml
Su:m37
$101.00
Su:m37 LosecSumma Elixir Eye Cream 25ml
Su:m37
$200.00
Su:m37 LosecSumma Elixir Foam Cleanser 150ml
Su:m37
$65.00
Su:m37 LosecSumma Elixir Serum 50ml
Su:m37
$270.00
Su:m37 LosecSumma Elixir Skin Softener 150ml
Su:m37
$100.00
Su:m37 LosecSumma Elixir Treatment 150ml
Su:m37
$130.00
Su:m37 LosecSumma Golden Base 30ml
Su:m37
$68.00
Su:m37 LosecSumma Lumière Sun Protector SPF50+/PA++++ 50ml
Su:m37
$57.00
Su:m37 Secret Essence 80ml
Su:m37
$80.00
Su:m37 Secret Eye Cream 25ml
Su:m37
$85.00
Su:m37 Secret Multi Balm 7g
Su:m37
$35.00
Su:m37 Secret Multi Toner Pad 70ea
Su:m37
$45.00
Su:m37 Skin Saver Essential Cleansing Foam 250ml
Su:m37
$35.00
Su:m37 Skin Saver Essential Clear Cleansing Oil 250ml
Su:m37
$52.00
Su:m37 Sun-away Multi Effect Sun Block AD SPF50+/PA+++ 50ml
Su:m37
$40.00
Su:m37 Sun-away Velvet Sun Stick 18g
Su:m37
$32.00
Su:m37 Time Energy Dazzling Base 35ml
Su:m37
$48.00
Su:m37 Time Energy Moist Firming Eye Cream 25ml
Su:m37
$75.00
Su:m37 Time Energy Moist Firming Serum 50ml
Su:m37
$80.00
Su:m37 Time Energy Resetting Toner 170ml
Su:m37
$48.00
Su:m37 Time Energy Skin Resetting Emulsion 120ml
Su:m37
$52.00
Su:m37 Water-full Intense Enriched Ampoule 15mlX4pcs
Su:m37
$180.00
Su:m37 Water-full Rebalancing Gel Emulsion 120ml
Su:m37
$62.00
Su:m37 Water-full Skin Refreshing Toner 170ml
Su:m37
$80.00
Su:m37 Water-full Timeless Water Gel Mask 3 Step 10pcs
Su:m37
$50.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

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