FOUNDATION

134 products

134 products
Cell Fusion C Blurring Tone-Up Sun Base SPF 50+/ PA++++ 40ml
CELL FUSION C
$68.00
Linen
CLIO Kill Cover Founwear Foundation 38g -No.3 Linen
CLIO
$87.00
Ginger
CLIO Kill Cover Founwear Foundation 38g -No.4 Ginger
CLIO
$87.00
4 Ginger
CLIO KILL COVER HIGH GLOW FOUNDATION 38g 4 Ginger
CLIO
$97.00
2 Lingerie
CLIO KILL COVER HIGH GLOW FOUNDATION 38g 2 Lingerie
CLIO
$97.00
3 Linen
CLIO KILL COVER HIGH GLOW FOUNDATION 38g 3 Linen
CLIO
$97.00
Linen
CLIO Kill Cover The New Founwear Cushion -No.3 Linen 15g*2
CLIO
$139.00
Cnp Laboratory Propolis Ampule In Cushion -No.21 X2ea
CNP Laboratory
$120.00
Cnp Laboratory Propolis Ampule In Cushion -No.23 X2ea
CNP Laboratory
$120.00
Tan
Espoir Pro Tailor Be Glow Foundation New Class -No.25 Tan
Espoir
$186.00
Beige
Espoir Pro Tailor Be Natural Cushion -Beige 14g*2ea
Espoir
$169.00
Petal
Espoir Pro Tailor Be Velvet Cover Cushion -No.3 Petal
Espoir
$167.00
Beige
Espoir Pro Tailor Be Velvet Cover Cushion -No.4 Beige
Espoir
$167.00
Tan
Espoir Pro Tailor Foundation Be Velet -No.8 Tan
Espoir
$185.00
Vanilla
Espoir Pro Tailor Foundation Be Velvet -No.2 Vanilla
Espoir
$185.00
Vanilla
Espoir Protailor Be Glow Foundation New Class -No.1 Vanilla
Espoir
$186.00
Ivory
Espoir Protailor Be Glow Foundation New Class -No.2 Ivory
Espoir
$186.00
Beige
Espoir Protailor Be Glow Foundation New Class -No.23 Beige
Espoir
$186.00
Petal
Espoir Protailor Be Glow Foundation New Class -No.3 Petal
Espoir
$186.00
Ivory
Espoir Protailor Be Natural Cushion -Ivory 14*2ea
Espoir
$167.00
Ivory
Espoir Protailor Be Velvet Cover Cushion -No.21 Ivory
Espoir
$167.00
Petal
Espoir Protailor Foundation Be Velet -No.4 Petal
Espoir
$186.00
Beige
Espoir Protailor Foundation Be Velet -No.5 Beige
Espoir
$185.00
Ivory
Espoir Protailor Foundation Be Velvet -No.3 Ivory
Espoir
$185.00
Beige
Etude House Double Lasting Foundation 30g -No.21W1 Beige
Etude House
$135.00
Amber
Etude House Double Lasting Foundation 30g -No.27N1 Amber
Etude House
$135.00

FAQs

If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.

Start by identifying your skin type—dry, oily, combination, or sensitive.

  • For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
  • For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
  • For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!

The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:

  1. Oil Cleanser
  2. Water-Based Cleanser
  3. Exfoliator
  4. Toner
  5. Essence
  6. Serum/Ampoule
  7. Mask
  8. Eye Cream
  9. Moisturiser
  10. Sunscreen (AM) or sleeping pack (PM)
    You don’t have to do all 10 steps daily just choose what works best for your skin.

Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.

Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.

Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.

Recently viewed