BTS, an acronym of Bangtan Sonyeondan or “Beyond the Scene,” is a Grammy-nominated South Korean group that has been capturing the hearts of millions of fans globally since its debut in June 2013.The members of BTS are RM, Jin, SUGA, j-hope, Jimin, V, and Jung Kook. Gaining recognition for their authentic and self-produced music, top-notch performances, and the way they interact with their fans, BTS has established themselves as “21st century Pop Icons” breaking countless world records. While imparting a positive influence through activities such as the LOVE MYSELF campaign and the UN ‘Speak Yourself’ speech, the band has mobilized millions of fans across the world (named ARMY), collected four No. 1 songs in a span of 9 months, performed multiple sold-out stadium shows across the world, and been named TIME’s Entertainer of the Year 2020. BTS has been nominated for Best Pop Duo/Group Performance for the 63rd Grammy Awards and recognized with numerous prestigious awards like the Billboard Music Awards, American Music Awards and MTV Video Music Awards.
FAQs
If you are a K-Beauty beginner, we recommend starting with a simple 4-step routine that includes a cleanser, a serum, a moisturiser, and a sunscreen. We recommend starting small because if your skin is not used to many actives and layering, the sudden introduction of a 10-step routine that contains powerful products may overwhelm your skin, or cause it to break out. Slowly increasing the number of products in your routine will also make it easier for you to determine if a product is not suitable for your skin.
Start by identifying your skin type—dry, oily, combination, or sensitive.
- For dry skin: look for hydrating ingredients like hyaluronic acid, ceramides, and squalane.
- For oily/acne-prone skin: opt for lightweight, non-comedogenic formulas with tea tree, salicylic acid, or niacinamide.
- For sensitive skin: go for fragrance-free, soothing products with centella asiatica or heartleaf.We also have a skin-type filter on our shop to help you choose easily!
The 10-step routine is a popular K-beauty method focused on hydration, protection, and gradual improvement. It includes:
- Oil Cleanser
- Water-Based Cleanser
- Exfoliator
- Toner
- Essence
- Serum/Ampoule
- Mask
- Eye Cream
- Moisturiser
- Sunscreen (AM) or sleeping pack (PM)
You don’t have to do all 10 steps daily just choose what works best for your skin.
Yes, many Korean brands formulate products with gentle, soothing ingredients perfect for sensitive skin. Look for keywords like “calming,” “barrier-repair,” or “hypoallergenic.” Brands like VT, Isntree, and Beauty of Joseon are known for their mild yet effective formulas.
Korean skincare tends to focus more on prevention, hydration, and gentle layering, while Western skincare often emphasizes quick results and active ingredients. K-beauty also leans toward natural extracts, innovative textures, and routines tailored to long-term skin health.
Snail mucin is a hero ingredient in K-beauty! It's rich in glycoproteins, hyaluronic acid, and zinc, helping to improve hydration, fade dark spots, and boost skin regeneration. It’s especially beneficial for skin that's dull, scarred, or uneven in texture.